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“We’re able to look at that data in aggregate — always anonymized with our users’ safety always top of mind — and make some predictions as well as some analysis in terms of what’s going to work to attract a partner for you.” Here are some statistic-backed hacks Zoosk has learned by studying its users’ interactions: Outdoor photos: great or bait?
Zoosk predicts “Lumbersexual” with be among 2015’s buzz words, replacing “basic.” But if you’re a guy, you’re going to want to walk the talk, because men with outdoor photos on their profiles received 19% more messages than those who didn’t.
“People who want to date women, whether that’s men or women, seem to be more concerned about authenticity and is this person heavily filtering this picture,” says Braley.
But for men, she wonders if they are lacking skills in the art of the selfie.
“We do see a lot of men’s profiles that have been quickly put together,” says Braley.
“Women really reward the guys who take the time to get outside, get a friend to take a picture of them, and put in a little bit of extra effort.” Women, on the other hand, are advised to keep it inside, because outdoor photos decreased their messages received by 40%.
But they can take control of the dates by saying “dinner,” “drinks,” or “lunch” and see 73% more replies to their profiles.
Regardless of your gender, spelling counts, with “teh,” “ur,” “cuz,” “im” and “u” dinging daters with 13% fewer replies.
Female profiles with selfies get 4% more messages, while guys took an 8% hit.
“So many dating products today, including our Carousel product, are heavily reliant on first impressions,” says Braley.
“Certainly as your main profile photo you really want to avoid it.” And if you’re a cat person, or you happen to roll with man’s best friend, it’s even worse.
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